PM Modi’s constituency sees a quirky campaign to inculcate the cleanliness habit in citizens
Denizens of Varanasi, the constituency of Prime Minister Narendra Modi, woke up to a big surprise when they found the entire ancient city flooded with hoardings featuring Bollywood icon and megastar Amitabh Bachchan’s super-hit movies like Sholay, Silsila, Deewar, Don, Sharabi, etc. But when they went close to see them, it turned out to be Big B’s famous dialogues from these movies, rephrased to make part of a massive Swachh Bharat Mission poster campaign launched in PM’s constituency in Uttar Pradesh.
“First I thought that it was a re-launch of Amitabh’s classic movies in Varanasi, but when I saw the hoardings then realized that it were carrying his famous dialogues rehashed to promote and create awareness about PM’s dream project Swachh Bharat Abhiyan. But, anyway, it was a pleasant surprise and people must follow the strong message conveyed to them by the Superstar about clean India,” says Amit Mukherjee, a resident.
People in the entire holy city are flocking to stop by and see these hoardings with utmost curiosity, praising the role played by Amitabh Bachchan and others in supporting the campaign which was launched by the PM from his own constituency in Uttar Pradesh.
One of the hoardings was carrying his famous dialogue of Deewar - “Peter keep the keys in your pocket so that I open the gate after taking it out from your pocket.” To promote PM’s campaign, it was rephrased like – “Peter, I will make your face red if you spit on the wall.”
Another dialogue from his super-hit movie Don reads – “After chewing Benarsi paan open windows of your mind or it will be impossible for you to chew it again in future.” The novel Swachh Bharat Abhiyaan hoardings with Big B’s famous dialogues are going down well with the people of Kashi.
Varanasi Munisipal Commissioner Hari Pratap Sahi says that to keep the city clean and promote PM’s project, the administration keeps on launching such awareness campaigns. “It was a novel experiment by the Varanasi Nagar Nigam to create awareness through the rephrased dialogues from Amitabh Bachchan’s classic movies.
After being made brand ambassador for Gujarat, the megastar was roped in last year in September by the Union Urban Development M. Venkaiah Naidu. The Bollywood icon was made the face of the Swachh Bharat Mission.
Earlier, a video against open defecation featuring the megastar was released by the ministry. In the video, the superstar was seen creating awareness about the hazards of open defecation. He was also seen appealing to village folks to give up the practice of open defecation by constructing washrooms in their houses for which the government was offering subsidies.
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