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Friday, 21-September-2018

Kerala's Responsible Tourism

Thiruvananthapuram| In appreciation of Kerala’s tourism initiative, the United Nations World Tourism Organisation (UNWTO) has called the Indian state’s award-winning initiative, “Responsible Tourism” as a model for other tourist destinations.

UNWTO Regional Director for Asia and the Pacific, Xu Jing, congratulated Kerala for its success saying, “The projects can be included as part of UNWTO's global programmes and the report can be a case study for other destinations. We are eager to strengthen our relationship and discuss matters of common interest."

According to the Kerala Tourism Department, UNWTO has commended the work done by the state and is impressed by its model of responsible and sustainable tourism. The UNWTO also invited Kerala Tourism to make a presentation at the Joint Commission Meeting to be held in Bangladesh in May and also at the UNWTO's International Conference on Tourism Statistics to be held in Manila from June 21 to 24.

Kerala Tourism Director, U.V. Jose, presented the report on the Responsible Tourism campaigns at the UNWTO headquarters in Madrid. It said the initiative has empowered the local communities economically through activities that prioritise cultural and ecological conservation.